82% of customers will leave because they think you do not care about them.
Technology is amazing – it’s helping us to go places previous generations never thought possible. But this same technology is causing a widening gulf of interpersonal connections in all realms personal and professional. This makes it difficult to grow meaningful relationships with customers, and research published by The Rockefeller Corporation claims 82% of customers will leave because they think you do not care about them.
3 Easy Steps Towards Growing Satisfaction Through Consistent Outreach
Face Time is still vital even if it’s just once per quarter. A Forbes survey found that 84% of its respondents prefer in-person meetings, and a study conducted by Cornell University states that face-to-face requests are 34x more effective than emailed ones. So stop in and visit your customers – not just the biggest spenders – but the mom-and-pops, too. Their dollars add up fast and they’re generally more appreciative of the interpersonal interaction.
Give Back – It Goes Both Ways. Customers don’t want to think of themselves as faceless dollar signs – so give back! A study in the European Journal of Business and Management reported 92% of customers felt acts of Customer Appreciation influenced their commitment positively towards a company.
Pro Tip: Use Self-Promo Croakies and get EQP automatically
Use Tech to Your Advantage. Create eBlasts with meaningful content to share with your customers at least once a month. Not just what’s new or on sale – consider peppering in some industry news, reminding them the importance Promotional Products play in their business’s success through case studies, etc. Give them a reason to look forward to hearing from you.
Pro Tip: Adding a professional selfie to your signature will help your customers remember your face and feel more connected to your communications.